Sarah Gilbert: Publishing Options For Authors - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Manager of Services Sales and Account Management at self publishing firm Lulu.com, Sarah Gilbert describes the process of self publishing a book and how authors can benefit from the flexibility it provides. Sarah Gilbert demonstrates how self publishing works and how it different from traditional publishing. Sarah offers some ideas about how technology and the rise of the ebook have transformed self publishing books. She also shares some advice for becoming a successful self published author. Sarah provides her insights into how self published titles can boost the reputation of a business person as an authority in their field. Sarah also points out that self published books offer a powerful fundraising option for non-profit organization. Sarah Gilbert provides her insights into the future of ebooks and of self publishing; and what changes are down the road for authors and the publishing industry.

Sarah Gilbert is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, June 14, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Manager of Services Sales and Account Management at self publishing firm Lulu.com, Sarah Gilbert describes the process of self publishing a book and how authors can benefit from the flexibility it provides. Sarah Gilbert demonstrates how self publishing works and how it different from traditional publishing. You will learn:

* How self publishing works and how it differs from traditional publishing

* How the rise of ebooks has transformed self publishing

* How authors can become successful self published authors

* How business people and non-profit organizations can benefit from self publishing



Sarah Gilbert (photo left) has been advising authors for years as the Manager of Services Sales and Account Management at Lulu.com. Her specialty is unearthing the needs of independent authors and setting a plan of action to help them achieve success. In addition to working with authors, Sarah is directly involved in services product development and educating communities of writers.

Recent engagements include Let’s Talk Live on News Channel 8 in Washington, DC, Self Publishing Tips Seminar at The Garden Writer’s Association Annual conference, and speaking on the topic of Open Publishing at many local universities.

Sarah’s enthusiasm for publishing is also shown outside of Lulu as she has initiated and managed local projects for fundraising using Lulu products like the Lacy Elementary Calendar Fundraiser and the Raleigh Cooks cookbook.

Previous to her career in publishing, Sarah was a teacher of foreign language grades kindergarten through 12. She is a graduate of Meredith College in Raleigh, NC and in her free time enjoys playing outside with her husband and two boys.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with Manager of Services Sales and Account Management at self publishing firm Lulu.com, Sarah Gilbert, as she describes the process of self publishing a book and how authors can benefit from the flexibility it provides. Sarah Gilbert demonstrates how self publishing works and how it different from traditional publishing. Sarah offers some ideas about how technology and the rise of the ebook have transformed self publishing books. She also shares some advice for becoming a successful self published author. Sarah provides her insights into how self published titles can boost the reputation of a business person as an authority in their field. Sarah also points out that self published books offer a powerful fundraising option for non-profit organization. Sarah Gilbert provides her insights into the future of ebooks and of self publishing; and what changes are down the road for authors and the publishing industry on Blog Business Success Radio.

Tags: Lulu.com, Sarah Gilbert, self publishing for authors, Blog Business Success, Blog Talk Radio.

Barry Moltz & Becky McCray: Small Town Rules - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Entrepreneurs, consultants, and co-authors of the paradigm shifting and very practical book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz and Becky McCray describe how the same wisdom that created viable and long lasting businesses in small towns, forms the basis for success for even the largest companies and brands. The authors demonstrate how in the modern marketplace where enormous societal, technological, and economic transformation is taking place are recreating the world as one large small town. The authors provide the concepts that created competitive advantage in small communities through personal relationships, reputation, and trust. Those same qualities are at work in the global technology based economy as well. As a result, the wisdom that created success in small towns becomes the source of competitive advantage in the global marketplace as well. The authors share what they call their small town rules for building companies and brands on the human scale that forms the backbone of small town businesses.

Barry Moltz and Becky McCray are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, June 12, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Entrepreneurs, consultants, and co-authors of the paradigm shifting and very practical book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz and Becky McCray describe how the same wisdom that created viable and long lasting businesses in small towns, forms the basis for success for even the largest companies and brands. You will learn:

* How the world has changed to embrace small community style relationships

* Why small town businesses have much to teach even the largest companies

* How technology has transformed the world into one very large small town

* What are the small town rules and how to put them into practice




Barry J. Moltz (photo left)gets small businesses unstuck. He has founded and run small businesses with a great deal of success and failure for more than 15 years.

After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.

His first book, You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business describes the ups and downs and emotional trials of running a business. It is in its fourth reprint and has been translated into Chinese, Russian, Korean and Thai. His second book, Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success, shows what it takes to comeback and develop true business confidence. His third book is called, BAM! Delivering Customer Service in a Self-Service World which shows how social media and self service have changed customers service forever! His fourth book, "Small Town Rules", comes out in April 2012.

Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 20 to 20,000. He was appointed by the Illinois Governor in 2005 to serve as Chairman of the board of the Institute for Entrepreneurship Education (IIEE). As a member of the Entrepreneurship Hall of Fame, he also has taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. He has appeared on many TV and radio programs such as The Big Idea with Donny Deutsch, NPR and The Tavis Smiley Show.



Becky McCray (photo left) says that small businesses and small towns matter. She is a small town business owner, with a retail store and a cattle ranch in Woods County, Oklahoma. She also heads a consulting firm that helps small town governments in Oklahoma with project management. Together with Sheila Scarborough, she co-founded Tourism Currents to teach tourism professionals new ways of marketing their destination.

She has been featured in The New York Times, BusinessWeek, and Entrepreneur Magazine. She publishes the popular website, Small Biz Survival, on small town business. All of this from her home base in Hopeton, Oklahoma, a community of 30 people.

My book review of Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy by Barry Moltz and Becky McCray.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with entrepreneurs, consultants, and co-authors of the paradigm shifting and very practical book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz and Becky McCray, as they describe how the same wisdom that created viable and long lasting businesses in small towns, forms the basis for success for even the largest companies and brands. The authors demonstrate how in the modern marketplace where enormous societal, technological, and economic transformation is taking place are recreating the world as one large small town. The authors provide the concepts that created competitive advantage in small communities through personal relationships, reputation, and trust. Those same qualities are at work in the global technology based economy as well. As a result, the wisdom that created success in small towns becomes the source of competitive advantage in the global marketplace as well. The authors share what they call their small town rules for building companies and brands on the human scale that forms the backbone of small town businesses on Blog Business Success Radio.

Tags: Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz, Becky McCray, brands and marketing, Blog Business Success, Blog Talk Radio.

Small Town Rules by Barry Moltz & Becky McCray - Book review

Small Town Rules

How Big Brands and Small Businesses Can Prosper in a Connected Economy

By: Barry J. Moltz, Becky McCray

Published: April 2, 2012
Format: Hardcover, 224 pages
ISBN-10: 0789749203
ISBN-13: 978-0789749208
Publisher: Que










"The customers of every company now behave like they live in a small town. As a result, companies now need to play by a new set of rules: small town rules", write small town business owner Becky McCray, and entrepreneur and consultant Barry J. Moltz, in their paradigm shifting and very practical book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy. The authors describe how the forces of technology, social change, and globalized economies have changed the world into one very large small town; and provide their strategies for thriving as a small town style business.



Barry J. Moltz (photo left) and Becky McCray are long time residents and entrepreneurs in small towns. They apply their experience in small communities to what they call the new realities of local, national, and global marketplaces. Indeed, the authors describe the dynamics that drive the very personal nature of small town business success, are the very same principles that lead to success in today's challenging economic circumstances. Small town entrepreneurs have experienced and overcame all of the obstacles that confront companies and brands; including the very largest corporations in the world. The author share their proven small town business principles, and demonstrate how those same concepts form the core of today's business environment, regardless of the scale.



Becky McCray (photo left) and Barry Moltz understand that people in small towns know one another, and talk and share ideas with each other. This same phenomenon takes place in online communities, where ideas, product reviews, and company reputations are shared readily and often. People want to form communities, making the small town comparison much more than a simple analogy. It is an important insight by the authors. People want to do business on a human scale, preferably with other community members who they know, like, and trust.

The authors present their small town rules a guide for any sizes of business to prosper in a connected economy. The small town rules are:

* Plan for zero income in hard times
* Spend creative brainpower before spending money
* Multiply lines of income to diversify risk
* Work anywhere, anywhen with technology
* Treat customers like community
* Be proud of being small
* Build local connections

For me, the power of the book is how Becky McCray and Barry Moltz provide a comprehensive guide to understanding the importance of small town business practices, as a basis for success, in the modern marketplace. In a technological economy, where people form communities for sharing ideas, reviews, and information on companies and their brands, the structure of the small town is reconstructed electronically. As small towns, the same principles apply that formed the foundation of prosperity for generations of businesses in small towns. The authors share the wisdom and practicality that made these businesses viable and able to withstand ever changing economic conditions.

For large companies, the vagaries of the local, national, and global economies are something new. These shifting conditions are well known and understood in small town economies. The proprietors of these local businesses understand well the critical importance of building relationships based on trust and the human touch. These lessons are well understood in small town businesses, and they form the base of success for the largest companies and most famous brands as well.

I highly recommend the engaging and wisdom filled book Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy by Barry J. Moltz and Becky McCray, to any business leaders, executives, brand managers, and entrepreneurs who are seeking a guide to navigating the community based technological enabled marketplace. This book will provide the time tested strategies and techniques that formed the backbone of the long lasting businesses that line the main streets of the nation's small towns and villages.

Tags: Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy, Barry J. Moltz, Becky McCray, brands and marketing, business book reviews